Why 70% of Change Initiatives Fail — And the 3 Questions Your Leadership Team Hasn't Answered

The workshops and playbooks tell you “change is hard,” “people resist change,” “getting buy-in is key.” All true. But the most powerful lever for sustainable transformation isn’t tactical — it’s attitudinal.

Growth always begins with a new choice.

That choice is about shifting from a comfort-driven operating system (safety, predictability, habit) to a results-driven one (possibility, learning, intentional action). The problem is that comfort is invisible. We don’t call it out, we live in it. This is why so many transformations stop at “activity” without translating into real results.