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Betsy Grzybinski, Executive Coach and Leadership Speaker

Betsy Grzybinski is an executive coach and leadership speaker who helps leaders and their teams move beyond their comfort zones so they can navigate change with clarity, courage, and consistency.

Through One Percent Today, her St. Louis-based coaching practice, Betsy partners with CEOs, senior leaders, and high-potential teams to build the mindset and habits that drive sustainable performance in times of uncertainty. Whether she is coaching one-on-one or standing on a stage, her work is about helping people see where they are, decide where they want to go, and take the next one percent step to get there.

Betsy speaks on topics at the intersection of leadership, change, and human performance, including:

  • Driving results through conscious change and energy leadership

  • Succession that transforms people and future-proofs the business

  • Leading through comfort zones, change fatigue, and resistance

  • Building resilient leadership teams in private equity-backed and growth-stage companies

  • Coaching conversations that unlock performance instead of managing by pressure

Featured Presentations

  • Format: Keynote (60 minutes) or Interactive Workshop (90 minutes to half-day)
    Audience: Leaders, managers, teams, and organizations navigating change, including post-merger integration, rapid growth, leadership transitions, culture transformation, and personal development
    Room Size: Intimate workshops of 10 to large conference audiences of up to 300

    Most change initiatives fail, not because the strategy was wrong, but because the people behind the strategy were never truly prepared to lead through it.

    McKinsey research has found that roughly 70 percent of organizational change management programs fall short of their goals. The problem is rarely the plan. It’s comfort: the invisible force that keeps individuals, teams, and entire organizations doing what is familiar instead of what is needed.

    Betsy Grzybinski brings this conversation to life. Her signature keynote and workshop, Driving Results Through Conscious Change, gives audiences the awareness, the language, and the practical tools to stop reacting to change and start leading through it, one percent at a time.

    What Audiences Walk Away With

    Betsy's session is not a motivational speech. It is a working session that changes how participants think about change, comfort zones, and their own potential to drive results.

    Participants leave understanding:

    • Why comfort zones feel safe but cost them the results they want, and how to recognize when comfort is quietly holding them back

    • How thoughts, feelings, and actions create a cycle that determines every result in their professional and personal lives, and how to consciously interrupt and redirect that cycle

    • The concept of energy levels, specifically, how operating from a place of stress or victimhood (what researchers call catabolic energy) leads to disengagement and stagnation, while operating from curiosity and connection (anabolic energy) unlocks creativity, resilience, and growth

    • A simple three-step framework: get clear on what you truly want, understand why you are getting the results you are currently getting, and consciously shift your thoughts and actions toward the results you are working to create

    • How to lead others through change more effectively by first understanding how they are showing up energetically, and how to help them move from stuck to unstoppable

    The session is interactive and participatory by design. Betsy uses real-time group discussion, individual reflection exercises, and storytelling drawn from her work with leaders across industries.

  • Format: Keynote (60 minutes) or Interactive Workshop (90 minutes to half-day)
    Audience: CEOs, executive teams, HR and talent leaders, and boards responsible for succession planning, leadership pipelines, and long-term organizational health
    Room Size: Intimate strategy sessions of 10 to large conference audiences of up to 300

    Most succession plans look solid on paper but fall apart in practice, not because the process was wrong, but because it never fully accounted for the people inside it. Traditional succession tools focus on charts, checklists, and replacement plans while underestimating ambition, energy, and the day-to-day experience of the leaders who are supposed to step up next.

    In Succession That Transforms People and Future-Proofs the Business, Betsy reframes succession as more than a contingency plan. It becomes a deliberate, ongoing practice of growing leaders now so the business can thrive through every transition. She shows how to balance the “what and how” of process with the “who” of people in a way that is both structured and deeply human.

    What Audiences Walk Away With

    This is not a theoretical overview of succession. It is a working session that helps leaders rethink how they identify, develop, and support future leaders at every level.

    Participants leave understanding:

    • Why many succession plans break down after the meeting, and how to close the gap between a good-looking plan and real readiness in critical roles

    • The “Nine Steps to Get It Right Every Time” framework, from creating leadership buy-in and strategic clarity to identifying critical roles, defining success profiles, and monitoring progress over time

    • How to pair traditional tools such as 9-box and 4-box talent reviews with attitudinal data from the Energy Leadership Index (ELI) to get a fuller picture of high potential, not just past performance

    • Practical ways to shift from managing successors to growing leaders, including co-created development plans, stretch assignments, mentoring and rotations, and one-to-one coaching as ongoing catalysts for growth

    • How to build a culture of coaching where leaders at all levels know what they truly want, how they define success, and how their growth contributes to the future of the business

    The session is interactive and application-focused. Betsy uses real-world succession scenarios, small-group discussion, and simple tools participants can take back to their organizations so they can start small, start now, and treat succession as a living practice instead of a one-time project.

Recent Speaking Engagements

  • AAIM Annual Leadership Conference, St. Louis, MO, May, 2026

  • SHRM St. Louis Annual Leadership Conference, St. Louis, MO, October, 2025

  • Association of Fundraising Professionals, St. Louis, MO, October 2025

Speaking FAQs

Q: What is the difference between Betsy's keynote and her workshop format?

The keynote version (45-60 minutes) delivers the full conceptual framework including the comfort zone, the attitude-results model, energy levels, and the three-step shift, with audience interaction built in through reflection prompts and discussion.

The workshop format (90 minutes to a half-day) goes deeper into each phase, includes individual and small-group exercises, and often incorporates the Energy Leadership Index assessment so participants can see their own energy profile in real time.


Q: What industries and audiences has Betsy spoken to?

Betsy has worked with leaders in human resources, financial services, nonprofit, healthcare, and athletics. The content is not industry-specific. The comfort zone, the attitude-results cycle, and the shift from catabolic to anabolic energy apply anywhere that people are leading, managing, or growing through change.


Q: Is the content research-backed?

Yes. The session draws on well-established research in psychology and organizational behavior, including the foundational mind model developed by Dr. Thurman Fleet, the Energy Leadership Index (ELI) assessment from iPEC, which has been validated against levels of satisfaction and fulfillment across multiple life dimensions, and change management research from McKinsey and the University of Scranton. Betsy translates research into accessible, memorable ideas that stick.


Q: Can Betsy customize the session for our specific theme or audience?

Yes. Betsy works with event organizers ahead of each engagement to understand the audience, the context, and the outcomes that matter most. Whether your theme is change management, resilience, leadership development, or peak performance, the framework adapts without losing its depth or cohesion.


Q: Does Betsy speak outside of St. Louis?

Yes. Betsy is available for engagements across the United States. Travel fees may apply.

Bring Betsy to Your Event

To inquire about availability, or to discuss a custom format, reach out.